Following the success of Printworks in Southwark, First Base continued to lead the early regeneration of Elephant and Castle with the ambitious 360 London scheme. Working with Rogers Stirk Harbour and Partners, First Base designed a high quality 44 storey building with striking detailing that acted as a landmark for the area.

The 470 homes; included 40% affordable homes and the building also included community facilities including a café, a gym and a theatre; with the latter being occupied by the local Southwark Playhouse Theatre. First Base achieved planning consent in April 2008.